CUSTOMER STORIES / KRK ADRIA
A family story.
An entire island to call home.
From their own apartments to more than 200 properties: Sabrina and Tomislav Cimerman built an agency that knows Krk, village by village.
People, local knowledge and technology that supports their growth.
Discover their story
A local team. A personal approach.- Established
- 2011.
- Properties in the portfolio
- around 215
- People in the office
- 6 + maintenance staff
- With MyRent
- around 6 years
01 / PEOPLE AND BEGINNINGS
From two people to a team property owners trust.
The story began in 2011 in the town of Krk. Sabrina and Tomislav Cimerman already knew tourism through letting their own apartments and rooms and working in an agency. The next step came naturally: offering other owners the experience gained in their own business.
Today, six people work in the office, supported by maintenance staff. Under the Visit Krk brand, they represent approximately 215 properties, mainly luxury villas and holiday homes. The portfolio has evolved with the market, but its foundation remains personal: getting to know people and looking after their accommodation.
“The company is a family story: Sabrina and I started the business by letting our own accommodation and developed it into a team that now looks after more than 200 villas and houses.”
Tomislav Cimerman · Head of Krk Adria
Some owners have worked with them for ten years or more. For the agency, that trust is one of the most meaningful endorsements of how they work.
02 / EXCLUSIVELY ON THE ISLAND OF KRK
Their advantage lies in how well they know their island.
They do not expand into destinations they do not know. They work exclusively on Krk, in almost every town and village on the island. For owners, that local experience means a partner who visits their property in person; for guests, someone who can help them choose accommodation.
Before starting a partnership, they visit the property and meet the owner. They prepare a pricing proposal with an estimate of annual earnings, arrange professional photography at no cost to the owner and help with accommodation classification and administration.
One contact for the entire process.
They handle sales, bookings, guest communication, payments, deposits and invoices. By agreement, they also arrange and supervise cleaning, pool maintenance and minor repairs. Owners set prices with their advice and regularly update their own blocked dates: sales take place online, rather than on request.
03 / LOCAL KNOWLEDGE, INTERNATIONAL SALES
From Krk to guests across Europe.
Most guests come from Germany, followed by Austria and the Scandinavian countries. Poland, Slovenia and other EU countries are also important markets. Guests most often seek premium accommodation, villas and houses with pools.
They combine their own website, visitkrk.com, with partner channels and digital marketing developed with Arbona. They have more than 30,000 newsletter subscribers, and an average property appears on more than 20 partner websites.
They highlight their partnership with Homes & Villas by Marriott International as a particular milestone. The inclusion of each property depends on the platform’s quality criteria.
04 / MYRENT IN EVERYDAY WORK
More connected.
Fewer manual steps.
Before MyRent, they used IRent and ElvisRPS. Manual entry, partial synchronisation and the lack of a connection to accounting created extra work. They needed a more complete, better connected solution adapted to the Croatian market.
They have used MyRent for approximately six years. They describe substantial time savings and fewer human errors as the biggest changes. Their experience is reflected in simpler everyday processes.
Channel Manager
One of the features that helps the team most in their daily work with sales channels.
Invoices
An important part of the system for a team handling payments and administration for guests and owners.
Templates and timers
Automated messages and notifications are a specific process that is simpler today.
THE TECHNOLOGY PARTNER’S PERSPECTIVE
A partnership that grows with customers’ needs.
Neven Palčec
Founder of MyRent
“From the outset, Tomislav proved to be a professional who knows exactly what he wants to achieve and what he needs to develop his business.
Our role at MyRent was to follow his needs and develop solutions that make daily work easier for Krk Adria — from the website and quotation system to adaptations that help their team operate more efficiently.
We are particularly pleased to see Krk Adria grow year after year and to see our technology play a real role in their everyday work.
I must also mention the women in the operations team, who are always exceptionally kind, helpful and professional.
For me, the collaboration between Krk Adria and MyRent is an example of the partnership we want to build with every customer: a customer who knows what they want and a technology partner who listens, supports their development and continually adapts the system to their needs.”
Neven Palčec – Founder of MyRent
A STORY THAT CONTINUES
They care for properties and guests as if they were their own.
That is the message Tomislav wants readers to remember. Family beginnings, a local presence and care for owners and guests remain at the heart of Krk Adria’s story.
This story is based on the questionnaire dated 8 October 2026 and the original brochures. Figures and business information are based on materials provided by the agency.
