Imagine two property management agencies, each responsible for 100 accommodation units. One manually handles recurring enquiries, reservations and data entry. The other automates routine steps and gives its staff more time for guests, owners and sales.
The future will not be the same for everyone
AI will not automatically replace every accommodation provider. The risk is that competitors can operate more efficiently while you continue spending hours on repetitive administration.
Getty Images: a warning, not a simple AI story
On 12 October 2026, Getty Images announced a financial restructuring through a planned Chapter 11 process, supported by up to $533 million in investment. Generative AI is changing the image market, but debt and a failed planned merger with Shutterstock also matter. AI alone did not cause the restructuring.
Getty Images official announcement
The expensive sentence: I do not have 30 minutes
At MyRent, we often hear that people cannot spare half an hour to see a new solution. Peak season is demanding, but a short demonstration could reveal processes consuming several unnecessary hours every week. Not every tool is right for everyone; refusing to investigate is not a strategy.
Where technology can help first
- Keep bookings and availability coordinated across sales channels.
- Respond faster to routine guest questions with human oversight.
- Make pricing, performance and daily tasks easier to review.
- Reduce duplicate data entry and avoidable mistakes.
AI is a tool; hospitality is human
Automation must not replace accountability, personal care or verification of important details. The goal is more time for service quality and growth.
Start with one process
Choose one repetitive workflow, measure the time it takes and test a simpler alternative. You do not need to automate everything at once.
MyRent brings bookings, distribution channels, guest communication and operations together. Explore a modern workflow before deciding you have no time to change.
Sources and further reading
Study on AI adoption in European hotels — Roland Schegg, 2025 (PDF)
