MyRent held an online lecture for students: Automation and AI in tourism

A new generation – new rules of the game

The lecture was aimed at students who will soon become key participants in the tourism industry. That is why the focus was not on theory, but on concrete processes and real examples from practice.

During the interactive online lecture, students saw what a modern, scalable and fully digitalised accommodation rental business looks like today.

What does automation look like in practice?

Using the MyRent system, we presented the complete guest lifecycle – from the first interaction through to preparing the property for the next reservation.

The emphasis was on several key areas:

• Dynamic pricing management in real time
• OTA distribution across Airbnb, Booking.com, Expedia and other channels
• Automated guest communication
• Online check-in and digital property access
• Automatic eVisitor registration and regulatory compliance
• Operational automation for cleaning, check-out and quality control

Students were shown clearly how one system can connect sales, the guest journey and operations into one continuous process with minimal manual work.

AI in tourism – more than a trend

Special attention was given to the role of artificial intelligence in tourism.

AI is no longer merely a “nice to have”. It is an important tool for:

• optimising prices
• personalising communication
• increasing revenue potential
• reducing operating costs

The message to students was clear: the industry has already changed – the only question is who will adapt in time.

Student interaction and interest

Despite the online format, the lecture was highly dynamic. Students participated actively, asked questions and showed strong interest in the practical aspects of the business.

It is especially encouraging that the new generation recognises technology and automation as foundations for the future development of tourism.

Looking ahead

Lectures like this confirm how important it is to connect the business sector and education. Tourism technology is advancing faster than ever, and young professionals will help accelerate that transformation.

MyRent continues to participate actively in education and market development because we believe that knowledge and practice must progress together.

📥 View the presentations

MyRent_automatizacija_procesa.pptx

Digitalizirani proces upravljanja privatnim smještajem s MyRenta platformom.pptx